As part of business model development, the STAGE project conducted external consultations with experts in order to verify the market and business approach that had been prepared by STAGE as a result of a market analysis.
It was decided that the workshops would be organized in Hungary, Italy and Cyprus, the STAGE case study countries, that is, the countries in languages of which the STAGE Platform was operating and in which it was tested by end users taking part in the project. The rationale behind it was to discuss the project business approach with national experts so that to gain more knowledge from national perspectives of case study countries. Since the STAGE Platform has operated in three quite different countries, with different history, socio-cultural and economic conditions, it is important to identify special characteristics, opportunities and issues that should be taken into account before and during commercialization and marketing strategies.Read more: STAGE Business Model Workshops
The fact that the world population is sneakily aging becomes already a certainty. According to United Nations (UN), the proportion of elderly population will be booming even in the regions where birth rate is utterly high for the moment. Worldwide, the number of people over 60 is going to double - by 841 million in 2013 to over 2 billion in 2050. In Europe, the share of people over 60 is growing faster than any other age group, thus it is anticipated that 2080 seniors will represent 33.3% of total population.Read more: By 2050, two billion people are going to be over 60 years old
From September 26th to 28th two delegates of the National Research Council’s Institute for Construction Technologies participated in the AAL Forum in St. Gallen, Switzerland, in order to present the STAGE project and disseminate the latest results of our consortium’s research and work.Read more: STAGE poster presented at the AAL FORUM 2016
The STAGE project focuses on providing older people with an easy-to-use application to watch videos of cultural events and museum exhibits online. One of the main challenges, therefore, is understanding the needs and preferences of older people when using software and enjoying culture.
In a research project like STAGE, the work is structured in so-called work packages. The first work package (WP1) of the project, has the specific purpose of collecting and analysing the aforementioned needs so as to provide indications to developers in order to adapt them into the STAGE platform. This principle is called ‘co-design’ and is one of the main foundations of STAGE that consists in engaging the elderly people in designing our ICT platform with cultural content for them.Read more: Cooperation with users – a core value of the STAGE project